Introduction to the WCD - It’s all about the Brand
Martin Riley - Formerly Chief Marketing Officer at Pernod Ricard
The Business of Spirits 2022 Presentation Recordings
29th September 2022
Global Spirits Market Overview
Chris Pitcher - Partner, Consumer Staples Research at Redburn
Finance & Pricing for Spirits
Nick Carr - Formerly Global Director of Pricing and Promotions at Diageo
Category Segmentation
Martin Riley - Formerly Chief Marketing Officer at Pernod Ricard
Consumer Segmentation
Nick Carr - Formerly Global Director of Pricing and Promotions at Diageo
Winning in Innovation
Steve Wilson - Former Global Innovation Director at Diageo & Owner/Managing Director at Invigor8tion Ltd