IBD Masterclass Speaker

Nick Carr - Formerly Global Director of Pricing and Promotions at Diageo

  • Managing Director Carr & Company (London) Ltd
  • Former  Global Director Pricing and Promotions, Diageo
  • Member of  Keepers of the Quaich
  • Liveryman of the Worshipful Company of  Distillers
  • BSc Industrial Technology  & Management, MBA (Marketing) USA
  • Lived and worked in USA, Greece, Spain, Japan, Hong Kong, Singapore, Amsterdam & London
  • Keen sailor and car enthusiast (JOC  member)
  • Born East Yorkshire , Married with 1 son, lives in Barnes, London

2013 - Present

 

 

 

MANAGING DIRECTOR, CARR & COMPANY (LONDON) LTD, London

Carr & Company is led by Nicholas Carr an experienced International executive who has worked in many Global and Local Marketing and Commercial roles across the world. Carr & Company focuses on Business Strategy, Brand Marketing and Portfolio strategy, and companies Commercial and Pricing Strategies. Clients include Twining’s, Heathrow Airport, Brown Forman Proximo (José Cuervo) and the Porto Business School.

2011 - 2013

GLOBAL PRICING & PROMOTIONS DIRECTOR, DIAGEO PLC,
London

Tasked with leading Diageo’s need to transform £’s benefit from Global Pricing and Trade Investment and step changing organisational capability in this area. Led global team of 23 pricing specialists.

2007 - 2011

GLOBAL DIRECTOR WHISKY, SINGLE MALTS & HERITAGE, DIAGEO PLC, London

Led the formulation of the Scotch £2+ billion category strategy and commercial initiatives to accelerate top line NSV growth from mid single digit to consistent double digit. Also responsible for Single Malt Scotch and Heritage business with turnover in excess of £170m. Brands included All Scotches (J Walker, Buchanan’s, Windsor...) and Single Malts (Talisker, Lagavulin, The Singleton…). Board Director – Diageo Radico India JV Company.

2003 - 2007

GLOBAL DIRECTOR SCOTCH PORTFOLIO,  SINGLE MALTS, HERITAGE & BRAND PROTECTION, London & Amsterdam

Managed £400m NSV case Global portfolio of Scotch and White Spirit Brands at Diageo. Brought total Malts business to double digit growth through introduction of a focused 3 brand strategy.  Innovated and launched the “Singleton Single Malt Scotch Whisky” with an award winning liquid and pack and re-launched Talisker with powerful new pack and proposition. Executed a series of anti – counterfeit and industry leading initiatives.

1998 - 2002

VICE PRESIDENT MARKETING, SEAGRAM ASIA-PACIFIC, Singapore

Responsible for all Marketing strategy and investment ($160 m) across the Asia Pacific Region for Seagram's Wine and Spirit Division. Brands included Chivas Regal, Martell Cognac, Windsor Scotch, 100 Pipers Scotch and significant local brands in India and Australia. Functional line management responsibility for 10 Marketing Directors and their teams.

Pre 1998

REGIONAL MARKETING DIRECTOR ASIA - PACIFIC,  IDV, Hong Kong

COUNTRY MARKETING DIRECTOR ROLES IDV - Greece, Spain, Japan