Sustainable Innovation in the Drinks Industry

By the International Section

THURSDAY, 28th April 2022

Join this free webinar to learn about the vital importance of finding ways to deploy sustainable innovation in the drinks industry.  

Innovation is vital for a company’s survival and growth. Firms that don’t innovate fall behind their competitors and ultimately go out of business. However, traditional forms of innovation may result in profitable products, services, and processes – but also harm employees or over-exploit natural resources.

What is Sustainable Innovation?

Sustainable innovation involves making intentional changes to a company’s products, services, or processes to generate long-term social and environmental benefits while creating economic profits for the company.

Why Innovate Sustainably?

Sustainable companies attract talented employees and bring in better people. In a recent Deloitte survey of millennials and Gen Zs, 49% said that their personal ethics have played a role in their career choices.

Companies that consider stakeholders produce more and more impactful patents and sustainability orientation leads to more and better innovation. Firms involved in sustainable innovation think more broadly and learn from different perspectives.